Customer Profile Analysis

Learning as much as you can about your customers pays big dividends for all your marketing plans including new customer acquisition, retention, and reactivation. A customer insight analysis can help you do this. When you partner with Focus USA for your direct mail and email campaigns, we will conduct the industry’s most thorough and extensive customer insight of your current customer base.

Keeping existing customers informed, connected, and satisfied not only leads to lower attrition rates but creates new opportunities for sales by maintaining loyal customers as well as up-selling and cross-selling to them. Costs for this can be a fraction of the cost of new customer acquisition. Re-activating former customers can also prove more efficient than new customer acquisition and should be part of every company’s ongoing strategy for building and maintaining a customer base.

Predictive Data Modeling

The Predictive Data Modeling process takes our Customer Profile Analysis  process to the next level. Whereas, Indexing examines data variables individually, modeling measures the interaction of all 2000+ variables to determine which combinations of data are the most statistically significant for your direct marketing campaign needs. The resulting algorithm, when applied to the Focus USA database, calculates and assigns a weighted score to each individual, based on the predictability of each to respond.

The Focus database consists of transactional, behavioral, offline-online, self-reported and demographic data and includes virtually every adult in the country. A predictive model, therefore, will give you access to a large universe of responsive names, helping to uncover new niche markets for you as well. This process will streamline your acquisition efforts and return more to your bottom line.