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Elevate Your Marketing Game at Coffee & Conversions—a cozy virtual hangout hosted by marketers, for marketers.

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Past Events

January 31, 2024 @ 12:00PM ET | 9:00AM PT

EVENT DESCRIPTION: Let’s ring in the new year by predicting the future of CTV! Join us for an enlightening event where we explore the exciting emerging trends and future possibilities in Connected TV (CTV) advertising. Discover what lies ahead in the ever-evolving landscape of CTV and how you can position your brand for success. We will dive into the latest trends shaping the CTV advertising landscape. Gain insights into what’s hot and happening in the world of CTV. Then, we will peer into the future as our experts share their visionary predictions about the evolution of CTV advertising. CTV is here to stay and take over a screen near you. Join us to find out how you can be a part of it!

Speakers: Meg Ugenti, Focus USA (Host) | Jacqueline Jones, Giovatto Agency | Andrew Barbuto, Basis

January 2024

EVENT DESCRIPTION: Discover the secrets to measuring CTV ad performance and solving the attribution puzzle in this engaging on-demand event. We’re delving deep into the realm of Connected TV (CTV) analytics to help you elevate your advertising game. Together, we will explore the challenges of measuring CTV ad performance and understand why it matters. We will also learn practical strategies to decipher the impact of your CTV campaigns on your audience while looking at the cutting-edge tools and technologies that empower advertisers to measure CTV performance!

Speakers: Meg Ugenti, Focus USA (Host) | Jacqueline Jones, Giovatto Agency 

December 2023

EVENT DESCRIPTION: Unlock the Power of Creative in CTV Campaigns! Join us for an insightful session where we delve into the significance of crafting CTV-specific creative content and its profound influence on the success of your CTV campaigns. Enroll now to gain exclusive insights from the creative maestros at Giovatto Agency as they reveal the essential elements that will elevate your upcoming CTV ad to unprecedented heights!

Speakers: Meg Ugenti, Focus USA (Host) | Jacqueline Jones, Giovatto Agency | Jason Laychock, Giovatto Agency

October 18, 2023 @ 12:00PM ET | 9:00AM PT

EVENT DESCRIPTION: Join us for our first live event of the CTV Unplugged series, Navigating the Complex World of Connected TV Advertising, as we unfold the current CTV landscape. Our panel guests will explore the vast opportunities and challenges of advertising in this dynamic space. We will take a look at today’s CTV trends and where we are expecting growth. We will discuss the intricacies of CTV fragmentation and how it impacts your advertising efforts. Our speakers will also provide insights into the fragmented ecosystem, discover how to turn challenges into opportunities and discuss navigating the maze of CTV partnerships with expert guidance.

Speakers: Meg Ugenti, Focus USA (Host) | Jacqueline Jones, Giovatto Agency | Andrew Barbuto, Basis

June 28, 2023 @ 12:00PM ET | 9:00AM PT

Marketing Health: Powering Message and Meaning

Event Description:

Join us for an interactive and engaging discussion featuring leading healthcare marketing and messaging experts. Our panelists will come together to explore the latest trends, strategies, and innovations in healthcare marketing, and share their insights on what it takes to deliver powerful, meaningful messages to patients and consumers.

This virtual event promises to be an exciting and thought-provoking experience, featuring lively discussions, dynamic presentations, and plenty of opportunities for audience participation. You’ll have the chance to interact with our panelists in real-time, ask questions, and share your own perspectives on the latest healthcare marketing trends and strategies.

Our panelists bring a wealth of experience and expertise to the table, with backgrounds in marketing, healthcare, and technology. They’ll share their insights on topics such as personalization, data privacy, patient experience, digital marketing, content marketing, telehealth, and health equity, providing you with valuable takeaways that you can apply to your own healthcare marketing efforts.

This event is designed for healthcare marketing professionals, executives, and anyone else who is interested in staying up-to-date on the latest trends and innovations in healthcare marketing. Whether you’re looking to network with other professionals in the industry, learn new strategies and tactics, or simply gain a fresh perspective on healthcare marketing, this virtual event is not to be missed.

So don’t wait – Register now to secure your spot at “Marketing Health: Powering Message and Meaning” and join us for an energizing and creative discussion that will leave you feeling inspired and motivated to take your healthcare marketing efforts to the next level.

Meet Our Panel

Cameron Musler
Senior Marketing Manager | Novant Health

Cameron Musler is the Senior Marketing Manager at Novant Health. His primary responsibilities include leading large-scale marketing efforts for all of Novant Health’s top-of-funnel front-door business units; covering services such as primary care and virtual care. His 9+ year track record in healthcare and experience in strategic marketing means he is always looking to improve how data-driven campaigns can help improve the health of our communities, one person at a time. Academically, he has received an MBA-MHA dual degree from The University of North Carolina at Chapel Hill.

Adrianne DelaRaba
Senior Director Integrated Marketing | GoHealth Urgent Care

Adrianne DelaRaba serves as Senior Director of Integrated Marketing for GoHealth Urgent Care, leading marketing strategy for the on-demand consumer-centric care platform. In her role, Adrianne partners with market-leading health systems to build omnichannel marketing and communications programs rooted in the voice of the customer and data analysis to drive urgent care usage. She also partners with Growth and Business Development teams to develop go-to-market strategies for new partnerships and service lines. GoHealth operates more than 200 on-demand care centers nationwide, bringing timely, accessible, and high-quality on-demand care to communities. Prior to GoHealth, Adrianne worked with organizations to build digital marketing teams, infrastructure, and best practices and served in marketing strategy roles at several agencies.

Kitty Kolding
CEO & Co-Founder | Raisonance

Kitty is a successful start-up CEO, having led multiple early-stage and mid-stage start-ups across categories including marketing tech, marketing services, data, and AI. She has founded and led three of her own companies and has been hired into several start-ups by Founders and VC investors as a professional CEO, to drive more disciplined and productive business operations.

Raisonance is the parent company of a family of AI-powered biometric safety and respiratory diagnostic companies focused on delivering healthcare impacts in the US and around the world.

Kitty has been quoted across major media outlets, such as The New York Times, The Wall Street Journal, USA Today, and has been a featured speaker at leading industry conferences.

Kitty lives in Parker, Colorado with her husband and two sons.

Nora Marsh
Director of Marketing | CareMessage

Nora Marsh, Director of Marketing at CareMessage, leads strategy development for communicating product value as well as efforts to generate demand among new customers and support customer retention. Nora’s background in healthcare marketing is broad and deep. She spent 15 years in advertising and communications for pharmaceutical products, medical devices and over-the-counter health products before pivoting to product marketing for healthcare technology tools. Currently, Nora is focused on bringing her expertise and knowledge to help improve access to healthcare and equitable health outcomes.

Nate Wardwell
Product Marketing Manager | Hightouch

Nate has spent his career straddling the line between technology and marketing. Nate currently is a Product Marketing Manager at Hightouch, a technology platform that enables companies to seamlessly activate data from their internal databases and warehouses to the downstream tools that marketers, advertisers, and other team members use every day. Nate works across the organization to direct the company’s evolution and subsequent positioning to best meet the needs of the larger market– notably including healthcare organizations. Prior to Hightouch, Nate led the product organization and digital transformation at Hemmings, a collector car marketplace and publication. He has also worked on product development and audience reach at The Business Journals, and developed digital products, marketing strategies, and financial plans at Red Ventures.

May 3, 2023 @ 12:00PM ET | 9:00AM PT

Rethinking The Alignment of Sales & Marketing

Event Description:

Join us for our next Coffee & Conversion panel event where we’ll be discussing the challenges companies face when their sales and marketing teams aren’t on the same page. We’ve got a superhero level panel of experts who will share their insights and experiences to help us uncover ideas and solutions to these challenges.

We’re going to cover some exciting topics during this event, such as aligning messaging, optimizing lead generation, improving communication between teams, and fostering collaboration to drive revenue growth. Our panelists will also share practical tips and best practices that companies can implement to improve sales and marketing alignment.

By the end of this roundtable event, we hope you’ll gain a deeper understanding of the challenges faced by companies with disconnected sales and marketing teams. We want you to leave with actionable insights that you can use to overcome these challenges and achieve your growth and revenue goals. We’re excited to see you on May 3rd at 12PM EST, so save your seat today!

Meet Our Panel

Vicki Harte
Director of Client Engagement | Paradigm Marketing & Designs

I love working a room—but not in the traditional sense. For me, it’s all about meeting people, learning what makes them tick and educating them. I don’t sell; I help people become astute decision makers of marketing services that solve their problems—whether it serves me or not.

I am a well-connected networker with a keen awareness of brand development and messaging. Relationship-building is in my blood; it fuels my fire. I have made a successful career helping small and mid-size businesses demystify marketing and crystallize their objectives through relationships built on trust and integrity.

In 2022 I was honored to receive a Bronze Stevie Award for Sales Director of the Year for my work at Paradigm and collaborative efforts. As Director of Client Engagement at Paradigm, I am responsible for building client relationships and identifying new business opportunities. As the external face of the Paradigm brand, I build authentic relationships with business professionals, while representing Paradigm as strategic partner that helps them achieve a more marketing-savvy approach to driving business growth.

Vincent Pietrafesa
Vice President, B2B Partnerships | Stirista

Vincent’s experience in the marketing industry spans 22 years and is currently the VP of B2B Products & Partnerships for Stirista. He has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. In 2019, Vincent received the Marketing EDGE Rising Stars Award. Besides that, Vincent is a Board Member and Programming Chair of the Marketing Club of NY. To stir things up, Vincent is also the wacky c-host of the very popular business podcast The Marketing Stir.

By night, Vincent is a stand- up comedian in NYC and one of the most sought-after corporate emcees in the business. He has most notably opened for NBA Legend Magic Johnson in San Diego for the Data & Marketing Association Conference in 2014 and emceed the last three Silver Apple Awards.

Kelly Grover
Vice President of Marketing | Cloverly

Kelly Owen Grover is a cross-functional go-to-market growth strategist, currently leading marketing at Cloverly. With almost twenty years of experience, Kelly has held sales, business development, partnership, new venture, and marketing roles at multiple international companies. She specializes in translating aspirational company goals into an actionable go-to-market strategy, extending far beyond the customer-facing team and connecting financial growth with elevating customer value.

Melanie De Caprio
Vice President of Marketing | SG360°

Melanie De Caprio has been leading marketing teams for 18 years, supporting both B2B and B2C across various industries including manufacturing, consumer products, and professional services. She has a track record of driving revenue via online channels, increasing and converting website traffic, and supporting Sales by driving high-volume, high-quality leads.

Today she’s the Vice President of Marketing at SG360°, the nation’s third-largest direct mail services provider, and the largest focused solely on direct mail. 67 years strong, SG360° serves the largest mailers in the country and had its best year yet in 2022. Here, Melanie is advancing and modernizing the marketing function, and leading SG360° toward being the number one thought leader in its space. She’s also a member of SG360°’s Strategy Leadership Team.

March 31, 2022 @ 12:00PM ET | 9:00AM PT

Data & Technology

Event Description:

This month marketing powerhouses from Dell Technologies, Oracle, & TalkWalker are joining the Coffee & Conversions Insiders Club to share their insights into the forefront of how Data & Technology is changing the way that marketers must think about the customer journey. From the meta universe to AI social listening, to integrated data insights, there is so much to pack into our one hour timeslot. Bring your curiosity and questions to the coffee table on March 31, 2022, at 12PM EST.

Meet Our Panel

Angelia McFarland | Director Product Marketing, Dell Technologies

Angelia McFarland - DELL TechnologiesAngelia McFarland is a technology executive with strengths in product marketing, strategy, and leadership. For over two decades, Angelia has helped businesses break into growth markets and drive revenue. With experience as an entrepreneur, as well as working for major IT giants, she had demonstrated the ability to quickly identify and secure market opportunities. Currently, Angelia is Director, Product Marketing, Programs and Operations at Dell Technologies, where she excels in product launches, acting as a conduit between strategy and operations, and translating vision into tactical plans. As a people leader, Angelia helps others realize their unique potential, while disseminating product expertise to build cultures of product experts who drive innovation and business growth.

Joe Frick  | Head of Partnership Development, Oracle

Joe Frick - OracleFor over 25 years, Joe has helped companies develop data-driven marketing strategies to help clients improve customer acquisition, retention and reactivation efforts. Joe started his career as a sales supervisor/account manager in the compiled list division of Adstra (formerly American List Counsel), then spent 15 years at Adrea Rubin Marketing as VP of Marketing and Social Media. He currently leads business development for first-party data contribution and data enablement partnerships at Oracle Advertising and CX. Joe served as co-chair of the 2015 Marketing EDGE Spring Rising Stars Awards and is currently a member of the board of the marketing department at Rutgers Business School and the co-chair of the Sponsorship Committee for the Direct Marketing Club of New York (DMCNY). He also mentors for Oracle, mentored for Marketing EDGE’s First-Gen program, and has spoken at many conferences and events.

Albane Flamant | Head of Brand & Storytelling, Talkwalker

Albane FlamantAlbane Flamant is the head of Brand & Data Storytelling at Talkwalker, a leading consumer intelligence company that helps global brands combine a broad range of social and owned data, into powerful and easy to action insights. With a background in journalism and international relations, she loves working on new data and consumer trends stories with her team and network of partners.

December 14, 2021 @ 12:00PM ET | 9:00AM PT

Growth Marketing Strategies 2022

Event Description:

With 2022 just around the corner, there is also a world of growth opportunities ahead. How should marketers be preparing for success in the coming year? From digital transformation to keeping up with the latest media practices, there is a lot to consider when planning your growth marketing strategy for next year. Join us on Tuesday, December 14th as our expert panel provides insights into how they are setting themselves and their clients up for success as we enter the next generation of performance marketing!

Meet Our Panel

Kelly Owen Glover | Vice President of Growth, Acoustic

Kelly Owen Grover is the Vice President of Growth for Acoustic, an omnichannel marketing automation company.  She has almost twenty years of revenue generating roles, translating aspirational company goals into an actionable go to market strategy. This alignment extends far beyond the customer-facing team and connects financial growth with elevating customer value.  She is a global marketing, corporate venture, sales, and strategy veteran, with extensive strategic business planning and execution expertise.

Amanda Davis  | Founder and Chief Idea Officer, Hudson Davis Communication

Amanda DavisAmanda Davis is the Founder and Chief Idea Officer of Hudson Davis Communications. With nearly two decades of experience in B2B marketing, Amanda has worked for some of the worlds biggest companies across a variety of verticals including entertainment, travel, real estate, finance, mining, manufacturing, and more. She is an expert in developing marketing, communications, and brand strategies that amplify business for companies of all sizes. Amanda received her Bachelor’s degree in business communication and marketing from the University of Phoenix and a Master’s degree in Communication Management and Marketing from the University of Southern California. She lives in Southern California with her husband Nick and dog Phoebe.

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