The Science Behind CTV Success

Event Description

Discover the secrets to measuring CTV ad performance and solving the attribution puzzle in this engaging on-demand event. We’re delving deep into the realm of Connected TV (CTV) analytics to help you elevate your advertising game. Together, we will explore the challenges of measuring CTV ad performance and understand why it matters. We will also learn practical strategies to decipher the impact of your CTV campaigns on your audience while looking at the cutting-edge tools and technologies that empower advertisers to measure CTV performance!

Speakers

Meg Ugenti

Focus USA (Host)

Jacqueline Jones

Giovatto Agency

On-Demand Event – How to Watch

Sign up to receive the On-Demand YouTube link to “The Science Behind CTV Success” once it’s released.

Event Series Presented By

Come & Join Our Upcoming Events

CTV Unplugged Event Series

Event Series Description:

Are you ready to dive into the dynamic world of Connected TV (CTV) advertising? Welcome to “CTV Unplugged,” an exclusive 5-part online event series that will equip you with the knowledge and strategies needed to excel in the rapidly evolving CTV landscape. If you are curious to learn more about this emerging marketing channel, hoping to refine your CTV media strategies, or staying ahead of your competition by learning about new trends in the world of CTV, this series is for you! CTV Unplugged is our first Coffee & Conversion event series presented by Focus USA and sponsored by Studio-G 34.

10/18/23 – Navigating the Complex World of Connected TV Advertising **Live Event

EVENT DESCRIPTION: Join us for our first live event of the CTV Unplugged series, Navigating the Complex World of Connected TV Advertising, as we unfold the current CTV landscape. Our panel guests will explore the vast opportunities and challenges of advertising in this dynamic space. We will take a look at today’s CTV trends and where we are expecting growth. We will discuss the intricacies of CTV fragmentation and how it impacts your advertising efforts. Our speakers will also provide insights into the fragmented ecosystem, discover how to turn challenges into opportunities and discuss navigating the maze of CTV partnerships with expert guidance.

Speakers: Meg Ugenti, Focus USA (Host) | Jacqueline Jones, Giovatto Agency | Andrew Barbuto, Basis

11/30/23 – Lights, Camera, Action: Creative Strategies for CTV *On-Demand

EVENT DESCRIPTION: Unlock the Power of Creative in CTV Campaigns! Join us for an insightful session where we delve into the significance of crafting CTV-specific creative content and its profound influence on the success of your CTV campaigns. Enroll now to gain exclusive insights from the creative maestros at Giovatto Agency as they reveal the essential elements that will elevate your upcoming CTV ad to unprecedented heights!

Speakers: Meg Ugenti, Focus USA (Host) | Jacqueline Jones, Giovatto Agency | Jason Laychock, Giovatto Agency

1/2024 – The Science Behind CTV Success *On-Demand

EVENT DESCRIPTION: Discover the secrets to measuring CTV ad performance and solving the attribution puzzle in this engaging on-demand event. We’re delving deep into the realm of Connected TV (CTV) analytics to help you elevate your advertising game. Together, we will explore the challenges of measuring CTV ad performance and understand why it matters. We will also learn practical strategies to decipher the impact of your CTV campaigns on your audience while looking at the cutting-edge tools and technologies that empower advertisers to measure CTV performance!

Speakers: Meg Ugenti, Focus USA (Host) | Jacqueline Jones, Giovatto Agency

1/31/24 – Beyond the Big Screen: Future Trends and Strategies of CTV **Live Event

EVENT DESCRIPTION: Let’s ring in the new year by predicting the future of CTV! Join us for an enlightening event where we explore the exciting emerging trends and future possibilities in Connected TV (CTV) advertising. Discover what lies ahead in the ever-evolving landscape of CTV and how you can position your brand for success. We will dive into the latest trends shaping the CTV advertising landscape. Gain insights into what’s hot and happening in the world of CTV. Then, we will peer into the future as our experts share their visionary predictions about the evolution of CTV advertising. CTV is here to stay and take over a screen near you. Join us to find out how you can be a part of it!

Speakers: Meg Ugenti, Focus USA (Host) | Jacqueline Jones, Giovatto Agency | Andrew Barbuto, Basis

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