Beyond the Big Screen: Future Trends and Strategies of CTV

Beyond the Big Screen: Future Trends and Strategies of CTV

January 30 @ 12:00 pm - 1:00 pm

Event Registration

Event Description

January 31, 2024 | Beyond the Big Screen: Future Trends and Strategies of CTV – Live Event

Let’s ring in the new year by predicting the future of CTV! Join us for an enlightening event where we explore the exciting emerging trends and future possibilities in Connected TV (CTV) advertising. Discover what lies ahead in the ever-evolving landscape of CTV and how you can position your brand for success. We will dive into the latest trends shaping the CTV advertising landscape. Gain insights into what’s hot and happening in the world of CTV. Then, we will peer into the future as our experts share their visionary predictions about the evolution of CTV advertising. CTV is here to stay and take over a screen near you. Join us to find out how you can be a part of it!

Presented By

Focus USA logo
Giovatto Agency logo
Basis Technologies logo

Speakers

Meg Ugenti

Focus USA (Host) – Data Expert

Meg Ugenti, Focus USA (Host) – Data Expert

Meg refers to herself as a data geek, millennial marketer, and female C-Level executive who specializes in helping companies connect to their audience. She has built and sustained long-term strategic marketing programs across automotive, healthcare, insurance, e-commerce, and consumer goods verticals, utilizing data intelligence to benefit her clients’ online and offline marketing channels. She has established long-term relationships and successful acquisition programs with internationally recognized brands, wholesale agency partners, and small-medium business owners. She is responsible for building strategic marketing programs for her clients and her company, Focus USA. Meg is also the founder and host of Coffee & Conversions, an online marketing event series. In 2023, she also became a Board Member of the Marketing Club of NY.

Jacqueline Jones

Giovatto Agency – Agency Expert

Jacqueline Jones, Giovatto Agency – Agency Expert

As a seasoned Digital Marketing Director, I bring a wealth of experience and a proven track record in the marketing and advertising industry. My expertise spans various domains, with a strong focus on Connected TV (CTV), I’ve mastered the art of leveraging this powerful medium to drive remarkable results in the marketing and advertising sphere. My expertise spans CTV strategies, Programmatic Marketing, Streaming Audio, and many more. Thriving in dynamic environments, I collaborate seamlessly with cross-functional teams and excel in client relations. As a Digital Marketing Director and CTV/OTT enthusiast, specializing in CTV strategies I am passionate about the ever-changing nature of the industry, relishing the opportunity to create impactful campaigns that drive business growth. I’m passionate about connecting with fellow professionals and eager to share my CTV insights.

Andrew Barbuto

Basis – Platform Technology Expert

Andrew Barbuto, Basis – Platform Technology Expert

Andrew is a Senior Agency Lead at Basis Technologies with a decade’s worth of experience working in programmatic/ad technology. Before Basis, he worked at Xaxis, GroupM’s programmatic trading desk which was the largest and first of it’s kind. Andrew works with both agencies and advertisers across all verticals to help strategize and service all digital media channels including programmatic, search and social. For the last 6 years, Andrew has worked with Basis’ largest global client who they manage over $50MM/year in Connected TV for helping navigate the transition from linear TV to video streaming.

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