December 2023 | The Science Behind CTV Success On-Demand
Discover the secrets to measuring CTV ad performance and solving the attribution puzzle in this engaging on-demand event. We’re delving deep into the realm of Connected TV (CTV) analytics to help you elevate your advertising game. Together, we will explore the challenges of measuring CTV ad performance and understand why it matters. We will also learn practical strategies to decipher the impact of your CTV campaigns on your audience while looking at the cutting-edge tools and technologies that empower advertisers to measure CTV performance!