Meg Ugenti | Forbes Councils Member | Forbes Communications Council
Marketers may find difficulty in promoting a brick-and-mortar company while they see their numbers go down during the pandemic. Seeing a rapid decline in businesses during the pandemic made marketers think outside the box and explore techniques like omnichannel and rebranding the customer experience to further promote a company digitally.
With more ways for a company to provide services and products, marketers will have to promote campaigns and other programs in creative ways. Below, 12 Forbes Communications Council members provide tips on ways business leaders can still develop a strong marketing effort in these times of struggle.
Evolve Along With The Traditional Landscape
Marketers as a whole, especially in 2022, are creative thinkers and analytic problem solvers. While the traditional landscape of brick-and-mortar is changing (and growing in certain cases), it is also providing room for the marketing community to evolve with it. Concentrate on your audience and understand what they want out of an in-person experience. Lean into your data! – Meg Ugenti, Focus USA