Meg Ugenti | Forbes Councils Member | Forbes Communications Council
When companies are on a budget, marketing teams must come up with creative ways to promote a brand. This may include everything from keeping the message short and sweet to using original content to appeal to the company’s customer base. There is never just one way to compose a strategy to get the message across when working with constraints.
Since marketers have many avenues to promote a brand, the possibilities are endless and acts as a chance to show creativity at its best. Here, 14 members of Forbes Communications Council share tips on how promoting a brand can still be effective while on a budget.
Get Closer To Your Customer Based
With every marketing campaign, it is about knowing your audience. Take a closer look and define additional personas within your existing customer base such as your most loyal customers, highest spending customers, highest referral customers, etc. If you have a true understanding of these customer segments, you can develop high impact tactics that resonate more effectively. – Meg Ugenti, Focus USA