Meg Ugenti | Forbes Councils Member | Forbes Communications Council
Once it becomes a financially feasible, viable option for them, hiring a marketing firm is a big step many companies take to help grow and scale their business. Because agencies often cater to certain types of clients and industries, their areas of focus, menus of services and other important traits can vary widely, so there are some key things to look for when shopping around for one to ensure you find a firm with relevant experience that can meet your marketing needs.
If yours is an exclusively e-commerce business, the attributes you want to seek out in a marketing firm might be distinct from those that would benefit a retail operation with physical stores. To find out what kinds of qualities, expertise, practice areas and other features e-commerce businesses should look for in a marketing agency, see the advice from the experts of Forbes Communications Council below.
A Proven Record Of Using Technology To Reach Your Audience
Marketing opportunities for e-commerce businesses rely heavily on technology. A marketing firm that has a proven track record for utilizing that technology to connect with your audience and provide accurate attribution will place you in a position of growth. – Meg Ugenti, Focus USA