Meg Ugenti | Forbes Councils Member | Forbes Communications Council
While it might seem early to consumers, the holiday shopping season is right around the corner. The amount of revenue coming in at this time can either make or break a business’s fourth-quarter profit margins, and much of this depends on the brand’s level of preparedness. As Black Friday looms, smart companies already have their communications teams gearing up to help the sales and marketing teams drive holiday conversions.
Company leaders need to ensure that their brand messaging and holiday marketing initiatives will actually help sales reps to convert prospects during one of the most potentially lucrative times of the year. To that end, Forbes Communications Council members share their best advice for setting sales teams up for success this holiday season below.
Collect Preference And Zero-Party Data From Your Customer Database
Micro-planning will go a long way for businesses this season. Make an effort to collect as much preference and zero-party data as possible from your customer database now, with the intention of continuing to check and recheck throughout the season. Then, use this data to ensure that your message and strategies are still resonating with your target audience. – Meg Ugenti, Focus USA