Life’s milestones – reach consumers at the right time

Big life events trigger the most spending -we’ll help you find them first.

Life-changing, or trigger-events, have an enormous impact on consumer buying behavior. Whether consumers are getting married, having a baby, or buying a first home or automobile, all will have specific needs for products and services.

The individuals on ConsumerResponse Life Event Triggers have responded to a non-incentivized online survey answering specific questions about their personal lifestyle, buying habits, and lifestyle changes.

The Buyer Advantage Prenatal Shoppers file identifies expectant mothers, selectable by trimester, are identified through registrations on mother-to-be websites and surveys associated with prenatal and infant baby offers.

Our FONM database of new homeowners and new movers is sourced from over 20 unique feeds that include deeds from over 3,100 courthouses, financial transaction change of address, new phone, and utility connects, publication subscription change of address, as well as private customer change of address.

Need to know

Milestones – the significant events or stages in one’s life – trigger a measurable change in a consumer’s normal buying behavior. The consumers on FocusOn Life’s Milestones, one of our many Life-Trigger Event lists, have just had or are about to have a life event such as a milestone birthday, a wedding, or a new addition to the family as well as other life events such as graduating college or buying a first home. With each life event comes the need and want for consumers to spend. These lists offer the perfect opportunity to reach consumers at the right time – before, during, or after their life event.

These are just some of our Life Milestone events:

Continuing Education & Degree Seekers Newly Engaged
Expecting Grandparents Planning to Buy a Boat/RV/Motorcycle
Expecting Parents Planning to Buy a Car
First Time Credit Card Holder Planning to Move
First Time Drivers Planning to Retire
First Time Homeowners Recent College Grads
Job Seekers Recent High School Grads
Just Built a New House Recent Retirees
Just Married Recently Divorced
Looking to Switch Health Insurance Providers Renewal Dates for Auto Insurance
Milestone Birthdays Renewal Dates for Homeowners Insurance
New Births/Newborns Unemployed
New Homeowners

We maintain a database of virtually every household in the U.S. that includes vast and detailed data coverage: from mail order buyers, online shoppers and transactional data to behavioral, lifestyle, credit, demographic and census data. More importantly, we know how to get the most out of this valuable marketing data through aggregation, segmentation, manipulation, profiling, modeling and analytics.

  • 32 million people moved within the U.S. in 2022.
    • 55% stayed in the same county
    • 19% more remained in the state
    • 10% moved to a different state
    • 54% relocated for better housing
  • 1 in 3 renters move at least once annually.
  • 37% are first time buyers
  • Average Length of Residence = 6.5 years
  • Spending typically exceeds that of non-moving
    home owners and continues for two years after moving
  • 77% are aged 24 – 65
  • Avg. age of 39
  • 63% have a college degree
  • $65,000 avg. household income
  • 64% own at least 2 vehicles
  • 1 in 11 homeowners move yearly
  • 70% purchase by mail
  • 28% are for investments or vacation properties

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