Life Event Data Monitoring2025-01-06T11:10:23-05:00

Life Event Data Monitoring Solutions

Be there for your customers when they need you the most! Keep track of your customer’s major life events.

Life Event Data Monitoring Solutions - API

Life Event Monitoring

Our cutting-edge service leverages our extensive life event data and secure data environment to monitor your customer data in real-time, alerting you via webhook whenever significant life events occur. Whether they are moving to a new city, expanding their family, or relaxing into retirement, our life event monitoring solutions mean that you never miss a beat in your customers’ lives.

With our life event data monitoring API, you can effortlessly build and strengthen your audience by leveraging API requests to get, update, post, and delete client data seamlessly. Stay ahead of the curve, anticipate your customers’ needs, and tailor your marketing efforts with precision. Don’t just react to life events—proactively engage with your clientele when the timing is right!

How It Works!

Audience

Monitoring

Alerts

Create Your Audience

We provide SFTP or API options to maintain your data in a secure monitoring environment.

For Marketers

Enhance your engagement and cross-sell opportunities to your customers by reaching them in moments that matter.

For Developers

We offer secure monitoring environments to keep your data secure and your products protected.

Create Your Audience
Life Event Data Monitoring Solutions

Life Event Data Monitoring

With access to more than 16 major life events that update on a weekly and monthly basis, we monitor your data for updates as we discover them.

For Marketers

This is a cost-effective solution where you only pay for the data that you use WHEN you need it.

For Developers

While you work on your next project, we monitor your data for updates.

Get Alerts

In real-time with our updates, you will receive alerts when we identify major life events for your audience.

For Marketers

Timing is everything! Retention efforts during life events are paramount to keeping your customers, yours.

For Developers

Save yourself time without the hassle of making individual calls. Simply provide an endpoint & we’ll send webhook alerts.

Get Alerts
About the Data

About the Data

Effective direct marketing hinges on the quality of data available, and at Focus USA, we pride ourselves on delivering exceptional data solutions. Partnering with us means aligning with one of the foremost life event data sources in the United States. With over sixteen major life events meticulously tracked, each boasting substantial universe sizes, our data undergoes continuous updates on a weekly or monthly basis. Trust Focus USA to provide the reliable foundation your marketing strategies demand.

Life Event Data Monitoring API Pricing

Life Event Monitoring Plan

$100/M 

plan info

With access to more than 16 major life events that update on a weekly and monthly basis, we monitor your data for updates as we discover them.

alerts available*

  • Birthdays

  • College Graduation
  • Cont. Ed Degree Seeker
  • Empty Nesters
  • High School Graduation
  • Job Change

  • Job Seekers

  • New Credit Card Trigger
  • New Mover
  • New Parent
  • Newly Divorced
  • Newly Engaged
  • Newly Married
  • Pending Sale
  • Planning to Retire
  • Pre Movers
  • Recently Retired

*$100/M per Life Event alert

Having trouble deciding which Life Event Monitoring Data to choose? Ask our experts for a detailed comparison

Life Event Marketing 2024 Annual Guide

Explore our 2024 Guide to Life Event Marketing

Discover unparalleled insights into maximizing life event marketing effectiveness with our 2024 Life Event Marketing Guide. Explore diverse strategies and real-world case studies showcasing our expertise in leveraging life events for impactful marketing campaigns.

Download Guide

Life Event Data Monitoring

Frequently Asked Questions

Life Event Monitoring

Q: What life events does your monitoring service track, and how does it benefit my business?2024-03-26T15:36:15-04:00

Our life event monitoring tracks a wide range of significant milestones that impact customer behavior, including:

  • Changes in Location: Identify relocations, allowing you to adjust marketing strategies for customers moving to new areas or offer targeted welcome messages.
  • Family Milestones: Stay informed about marriages, births, or adoptions, enabling you to tailor promotions or loyalty programs based on changing family needs.
  • Life Stage Transitions: Monitor retirements or graduations, allowing you to offer relevant services or products that cater to these life changes.

By being alerted to these events in real-time, you can:

  • Proactive Engagement: Reach out to customers at opportune moments, fostering stronger relationships and brand loyalty.
  • Personalized Marketing: Tailor your marketing messages and offerings to better reflect customers’ evolving needs and interests.
  • Increased Customer Lifetime Value: By anticipating customer needs, you can provide relevant products and services throughout their lifecycle, increasing their overall value to your business.
Q: How does your life event monitoring API work, and how does it differ from traditional data collection methods?2024-03-26T15:36:31-04:00

Our API offers a seamless way to integrate life event monitoring into your existing systems. You can:

  • Access Data: Retrieve life event data for specific customers through API requests.
  • Update Data: Maintain accurate customer profiles by updating information as life events occur.
  • Manage Data: Post new customer data or delete outdated information as needed.

This differs from traditional methods like surveys or loyalty programs in several ways:

  • Passive Data Acquisition: Our system gathers data passively through secure sources, eliminating the need for intrusive surveys and encouraging genuine customer behavior.
  • Real-time Updates: Receive instant notifications of life events as they occur, allowing for immediate marketing adjustments.
  • Actionable Insights: We go beyond just identifying events. We provide context and insights, enabling you to tailor your marketing strategies more effectively.
Q: What security measures are in place to protect my customer data?2024-03-26T15:36:47-04:00

We understand the importance of data security and take several measures to safeguard your customer information:

  • Secure Data Environment: Our life event data is housed in a secure environment with robust access controls and encryption protocols.
  • Privacy Compliance: We adhere to all relevant data privacy regulations to ensure the responsible and lawful handling of customer information.
  • Webhook Notifications: Alerts regarding life events are sent through secure webhook connections, minimizing the risk of data breaches.
Q: How does Life Event Monitoring work for developers?2024-03-26T15:37:55-04:00

We offer two secure data transfer options for developers:

  • SFTP (Secure File Transfer Protocol): This industry-standard protocol allows you to securely upload your customer data to our monitoring environment for life event tracking.
  • API (Application Programming Interface): Integrate seamlessly with our API to manage your data within your existing systems. You can use the API to:
    • Access Data: Retrieve life event data for specific customers.
    • Update Data: Ensure accurate customer profiles by updating information as life events occur.
    • Manage Data: Post new customer data or delete outdated information as needed.
Q: Why is life event data crucial for effective direct marketing, and what makes Focus USA a valuable partner?2024-03-26T15:38:08-04:00

Traditional marketing often lacks the personalization needed to truly resonate with customers. Life event data bridges this gap by providing insights into significant life moments that impact purchasing behavior. Focus USA offers several advantages:

  • Extensive Data Coverage: We track over sixteen major life events, from marriages and births to relocations and retirements. This comprehensive data allows you to target customers at key moments in their lives.
  • Large Universe Sizes: Our data reflects a substantial pool of individuals experiencing these life events, ensuring you can reach a significant portion of your target audience.
  • Regular Data Updates: We understand the dynamic nature of customer data. Our information is updated weekly or monthly, guaranteeing you access to the most current insights.

By partnering with Focus USA, you gain a reliable foundation for crafting targeted and effective direct marketing campaigns.

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