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Better Data Equals Better Results!
Customize New Mover and New Homeowner Mailing Lists.
We take pride in our commitment to delivering the highest quality new mover and new homeowner data. Our New Mover Database is sourced from over 21 unique feeds and goes through an intensive hygiene process to ensure precision and reliability. .
- Daily, weekly, or monthly updates available
- Reach new movers within 14 days or less from their move date.
- Activate custom new mover audiences across all media channels.
- Home Sale Price
- Renter vs. Homeowner
- Move Distance
- Upgrading vs. Downsizing
- Property Details
- Demographics
- Psychographics
- And More!
- Deeds from over 3,100 courthouses
- New phone and utility connections
- COA requests from publication subscriptions
- Personal COA filings
Connect with your Audience WHEN they need you.
Reach this audience at the right time, with a value-oriented message that will drive brand loyalty and new customer engagement.
Activate New Mover Audiences Across Channels
New Mover Data Solutions
Additional Paths to New Mover Marketing
Get Automated New Mover Deliveries
Daily/Weekly/Monthly Deliveries
Customized Data Variables
Over 300 Enhancements Available
Custom Built Omni-Channel Marketing
Expand Your Audience
Be First to Market
Customize your Audience, Timing, and Media
New Mover Marketing
Frequently Asked Questions
Data Questions
We understand the importance of data security and take several measures to safeguard your customer information:
- Secure Data Environment: Our life event data is housed in a secure environment with robust access controls and encryption protocols.
- Privacy Compliance: We adhere to all relevant data privacy regulations to ensure the responsible and lawful handling of customer information.
- Webhook Notifications: Alerts regarding life events are sent through secure webhook connections, minimizing the risk of data breaches.
There are three main types of sources: Deed, COA (change of address), and new phone/utility connects. The Deeds come directly from 3,100+ courthouses as soon as a home purchase is recorded. COAs are self-reported and come from publication subscriptions and private customer files. New phone and utility connect come from telephone and utility companies. We currently have 20 sources included in our new mover and new homeowner database, which we receive daily or weekly.
Our new mover data goes through extensive hygiene to verify that this audience is in fact new movers. All data is sourced from deeds from over 3,100 courthouses across the country, new phone & utility connections, financial transaction change of address, publication subscription change of address, & private customer file change of address. 73% of these records also have a previous address.
We offer thousands of additional consumer data variables available help you customize your new mover target audience. We also have a team of data scientists standing by to help build a predictive model audience for you to overlay and score your new mover audience each week/month to ensure you are only spending money to reach your most responsive new mover audience when they need you the most!
Our new mover data has over 20 unique sources ranging from deed, COA, utility connects, phone connects, and more. All of our data goes through a thorough validation process. For example, for our new connects, we confirm that it isn’t just a new phone line going into the home, but a valid new mover. We do this by cross checking with our other sources and validating the current address on our master database. This ensures that we have fewer false positive moves than other sources on the market. We also receive the data within 14 days of the actual move. Our data has been tested by a third party with other very well-known new mover files in the marketplace. We have shown to have more unique records and receive the new mover data quicker than those other sources
Sure! If you are not ready to schedule an acquisition new mover program or trigger based new mover program, you always have the option of purchasing a list for your own onetime use.
The average weekly count is 475,000; average monthly count is 2MM. During the peak summer months the average weekly count is 722,000; average monthly count is 3.2MM.
A standard NCOA (National Change of Address) provided by the USPS only captures about 50% of all moves, since many people do not report a change of address to the post office. On our new mover database we are able to identify more than 75% of new movers and new homeowners in the US.
New Mover Marketing Program Questions
Direct Mail is the core channel for our Welcome Home New Mover Marketing Program. However, our team highly recommends adding additional cross channel media to engage with your new mover audience. On average it takes 7-13 touch points for a consumer to gain awareness and engage with a new brand.
No, Focus USA is a marketing technology company that specializes in delivering custom direct marketing solutions powered by data. However, we have been working with some of the top agencies across the US since 1994 and we are happy to bring on one of them as a partner if you need assistance with design services.
We expect updates in creative as your new mover marketing program evolves! We are happy to implement those changes as they come along.
Once the schedule is confirmed and all of the creative assets are received, we ask for 7-10 business days to set up, test, and approve.
No, each life event would need its own budget and program schedule.
