COFFEE & CONVERSIONS, Hosted By Meg Ugenti
A virtual roundtable hosted by marketers, for marketers!
Coffee & Conversions – Spotlight
Rethinking the Alignment of Sales and Marketing
Thoughtful Insights from Industry Leaders
The dialogue surrounding the alignment between sales and marketing teams has taken center stage in 2023. As we adapt to new technological tools and evolving client needs, the symbiosis of these two pivotal teams has never been more critical to an organization’s growth trajectory. In our recent webinar, Coffee & Conversions, we convened some of the foremost luminaries in the realm of sales and marketing. The participants – Kelly Grover from Lynkwell, Vincent Pietrafesa of Stirista, Melanie DeCaprio from SG360, and Vicki Harte of Paradigm Marketing & Design – shared transformative insights. Here are some of the key takeaways:Beyond the Big Screen: Future Trends and Strategies of CTV
Event Registration Register Today!
Event Description
January 31, 2024 | Beyond the Big Screen: Future Trends and Strategies of CTV – Live Event
Let’s ring in the new year by predicting the future of CTV! Join us for an enlightening event where we explore the exciting emerging trends and future possibilities in Connected TV (CTV) advertising. Discover what lies ahead in the ever-evolving landscape of CTV and how you can position your brand for success. We will dive into the latest trends shaping the CTV advertising landscape. Gain insights into what’s hot and happening in the world of CTV. Then, we will peer into the future as our experts share their visionary predictions about the evolution of CTV advertising. CTV is here to stay and take over a screen near you. Join us to find out how you can be a part of it!
Presented By […]
The Science Behind CTV Success
Discover the secrets to measuring CTV ad performance and solving the attribution puzzle in this engaging on-demand event. We're delving deep into the realm of Connected TV (CTV) analytics to help you elevate your advertising game. Together, we will explore the challenges of measuring CTV ad performance and understand why it matters. We will also learn practical strategies to decipher the impact of your CTV campaigns on your audience while looking at the cutting-edge tools and technologies that empower advertisers to measure CTV performance!
Lights, Camera, Action: Creative Strategies for CTV
Unlock the Power of Creative in CTV Campaigns! Join us for an insightful session where we delve into the significance of crafting CTV-specific creative content and its profound influence on the success of your CTV campaigns. Enroll now to gain exclusive insights from the creative maestros at Giovatto Agency as they reveal the essential elements that will elevate your upcoming CTV ad to unprecedented heights!
Navigating the Complex World of Connected TV Advertising
Join us for our first live event of the CTV Unplugged series, Navigating the Complex World of Connected TV Advertising, as we unfold the current CTV landscape. Our panel guests will explore the vast opportunities and challenges of advertising in this dynamic space. We will take a look at today’s CTV trends and where we are expecting growth. We will discuss the intricacies of CTV fragmentation and how it impacts your advertising efforts. Our speakers will also provide insights into the fragmented ecosystem, discover how to turn challenges into opportunities and discuss navigating the maze of CTV partnerships with expert guidance.