Focus USA Archives

14 Tactics Executives Can Use When On A Budget For A Marketing Campaign

Meg Ugenti | Forbes Councils Member | Forbes Communications Council

When companies are on a budget, marketing teams must come up with creative ways to promote a brand. This may include everything from keeping the message short and sweet to using original content to appeal to the company’s customer base. There is never just one way to compose a strategy to get the message across when working with constraints.

Since marketers have many avenues to promote a brand, the possibilities are endless and acts as a chance to show creativity at its best. Here, 14 members of Forbes Communications Council share tips on how promoting a brand can still be effective while on a budget.

Get Closer To Your Customer Based

With every marketing campaign, it is about knowing your audience. […]

14 Things For E-Commerce Businesses To Look For A Marketing Firm

Meg Ugenti | Forbes Councils Member | Forbes Communications Council

Once it becomes a financially feasible, viable option for them, hiring a marketing firm is a big step many companies take to help grow and scale their business. Because agencies often cater to certain types of clients and industries, their areas of focus, menus of services and other important traits can vary widely, so there are some key things to look for when shopping around for one to ensure you find a firm with relevant experience that can meet your marketing needs.

If yours is an exclusively e-commerce business, the attributes you want to seek out in a marketing firm might be distinct from those that would benefit a retail operation with physical stores. To find out what kinds of qualities, expertise, practice areas and other features e-commerce […]

How To Enable Marketing And Sales Teams To Drive Holiday Conversions

Meg Ugenti | Forbes Councils Member | Forbes Communications Council

While it might seem early to consumers, the holiday shopping season is right around the corner. The amount of revenue coming in at this time can either make or break a business’s fourth-quarter profit margins, and much of this depends on the brand’s level of preparedness. As Black Friday looms, smart companies already have their communications teams gearing up to help the sales and marketing teams drive holiday conversions.

Company leaders need to ensure that their brand messaging and holiday marketing initiatives will actually help sales reps to convert prospects during one of the most potentially lucrative times of the year. To that end, Forbes Communications Council members share their best advice for setting sales teams up for success this holiday […]

14 Proven Methods For Boosting Email Click-To-Open Rates

Meg Ugenti | Forbes Councils Member | Forbes Communications Council

Email can be a highly effective communications channel, as long as you can get people to actually open your emails. A comms team can play around with different subject lines or try to make emails more interactive; however, figuring out how to get subscribers excited enough to open the emails you send to their inboxes can feel like trying to solve a puzzle.

Members of Forbes Communications Council understand the immense value email marketing still holds and possess real expertise in executing email campaigns. Here, 14 members detail their favorite tried-and-true methods to improve click-to-open rates on marketing emails.

Build A Holistic Campaign Approach

Email marketing is more impactful when the message and timing are aligned with a holistic campaign approach. When an email is used […]

Life Event Triggers

Meet Betty – Timing Is Everything

With the vast amount of data at our disposal today, as marketers we have a wide range of options to choose from. But selecting a target audience is only one piece of the puzzle, right? You can find an audience that fits your customer profile to a T. You can even make sure that they have the financial capacity to buy your product. But with all of that data and insight feeding your marketing plan, why are we seeing traditional response rates drop year over year? Yes, there has been a vast shift towards digital engagement and creating conversations and a two-way communication with our customers. But we have also seen that timing is still the driving factor for consumers and their buying behavior.