How To Enable Marketing And Sales Teams To Drive Holiday Conversions

Meg Ugenti | Forbes Councils Member | Forbes Communications Council

While it might seem early to consumers, the holiday shopping season is right around the corner. The amount of revenue coming in at this time can either make or break a business’s fourth-quarter profit margins, and much of this depends on the brand’s level of preparedness. As Black Friday looms, smart companies already have their communications teams gearing up to help the sales and marketing teams drive holiday conversions.

Company leaders need to ensure that their brand messaging and holiday marketing initiatives will actually help sales reps to convert prospects during one of the most potentially lucrative times of the year. To that end, Forbes Communications Council members share their best advice for setting sales teams up for success this holiday […]