Rethinking the Alignment of Sales and Marketing

Thoughtful Insights from Industry Leaders

The dialogue surrounding the alignment between sales and marketing teams has taken center stage in 2023. As we adapt to new technological tools and evolving client needs, the symbiosis of these two pivotal teams has never been more critical to an organization’s growth trajectory. In our recent webinar, Coffee & Conversions, we convened some of the foremost luminaries in the realm of sales and marketing. The participants – Kelly Grover from Lynkwell, Vincent Pietrafesa of Stirista, Melanie DeCaprio from SG360, and Vicki Harte of Paradigm Marketing & Design – shared transformative insights. Here are some of the key takeaways: