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<\/div><\/div><\/span>

12 Marketing Strategies To Use For The Decline Of Brick-And-Mortar<\/a><\/h4><\/h1><\/span>
<\/div><\/div><\/div>

Meg Ugenti<\/a> | Forbes<\/em><\/strong>\u00a0Councils Member<\/em> | Forbes Communications Council<\/strong><\/em><\/p>\n

\n

Marketers may find difficulty in promoting a brick-and-mortar company while they see their numbers go down during the pandemic. Seeing a rapid decline in businesses during the pandemic made marketers think outside the box and explore techniques like omnichannel and rebranding the customer experience to further promote a company digitally.<\/p>\n

With more ways for a company to provide services and products, marketers will have to promote campaigns and other programs in creative ways. Below, 12\u00a0Forbes Communications Council<\/strong><\/a>\u00a0members provide tips on ways business leaders can still develop a strong marketing effort in these times of struggle.<\/p>\n

Evolve Along With The Traditional Landscape<\/strong><\/p>\n

Marketers as a whole, especially in 2022, are creative thinkers and analytic problem solvers. While the traditional landscape of brick-and-mortar is changing (and growing in certain cases), it is also providing room for the marketing community to evolve with it. Concentrate on your audience and understand what they want out of an in-person experience. Lean into your data! –\u00a0Meg Ugenti<\/strong><\/a>,\u00a0Focus USA<\/a><\/strong><\/p>\n

Read full article<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":27978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1833,1832],"tags":[1887,1850,1849,1853,1825,1848,1852],"class_list":["post-25307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forbes","category-forbes-councils-member","tag-12-marketing-strategies-to-use-for-the-decline-of-brick-and-mortar","tag-focususa","tag-forbescommcncl","tag-megugenti","tag-focus-usa","tag-forbes-communication-council","tag-meg-ugenti"],"yoast_head":"\nFocus USA | Targeted Mailing Lists | New Mover Marketing | Life Event Marketing | Email Marketing | Digital Marketing | Social Media Marketing 12 Marketing Strategies To Use For The Decline Of Brick-And-Mortar<\/title>\n<meta name=\"description\" content=\"| 12 Marketing Strategies To Use For The Decline Of Brick-And-Mortar | Forbes Communication Council | Meg Ugenti\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.focus-usa.com\/forbes-communication-council-8-15-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.focus-usa.com\/forbes-communication-council-8-15-22\/\" \/>\n<meta property=\"og:site_name\" content=\"Focus USA | Targeted Mailing Lists | New Mover Marketing | Life Event Marketing | Email Marketing | Digital Marketing | Social Media Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FocusUSA\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-16T13:28:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T15:43:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.focus-usa.com\/wp-content\/uploads\/2023\/09\/Forbes-Council-Member_500x333.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"johnf\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.focus-usa.com\/forbes-communication-council-8-15-22\/\",\"url\":\"https:\/\/www.focus-usa.com\/forbes-communication-council-8-15-22\/\",\"name\":\"Focus USA | Targeted Mailing Lists | New Mover Marketing | Life Event Marketing | Email Marketing | Digital Marketing | Social Media Marketing 12 Marketing Strategies To Use For The Decline Of Brick-And-Mortar\",\"isPartOf\":{\"@id\":\"https:\/\/www.focus-usa.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.focus-usa.com\/forbes-communication-council-8-15-22\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.focus-usa.com\/forbes-communication-council-8-15-22\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.focus-usa.com\/wp-content\/uploads\/2023\/09\/Forbes-Council-Member_500x333.png\",\"datePublished\":\"2023-04-16T13:28:59+00:00\",\"dateModified\":\"2023-10-19T15:43:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.focus-usa.com\/#\/schema\/person\/f97ca2b0b619eef7f210ffb2a58a165c\"},\"description\":\"| 12 Marketing Strategies To Use For The Decline Of Brick-And-Mortar | Forbes Communication Council | Meg Ugenti\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.focus-usa.com\/forbes-communication-council-8-15-22\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.focus-usa.com\/forbes-communication-council-8-15-22\/#primaryimage\",\"url\":\"https:\/\/www.focus-usa.com\/wp-content\/uploads\/2023\/09\/Forbes-Council-Member_500x333.png\",\"contentUrl\":\"https:\/\/www.focus-usa.com\/wp-content\/uploads\/2023\/09\/Forbes-Council-Member_500x333.png\",\"width\":500,\"height\":333,\"caption\":\"Forbes Communication Council Member\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.focus-usa.com\/#website\",\"url\":\"https:\/\/www.focus-usa.com\/\",\"name\":\"Focus USA | Targeted Mailing Lists | New Mover Marketing | Life Event Marketing | Email Marketing | Digital Marketing | Social Media Marketing\",\"description\":\"Your Direct Marketing Solutions Partner\",\"alternateName\":\"Focus USA - 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